Hugo Marcos

Hugo Marcos is Secretary General of CIFFT (International Committee of Tourism Film Festivals), the world’s leading organisation in recognising excellence in audiovisual tourism marketing. He has more than twenty years of experience in audiovisual promotion, event organisation and strategic communication applied to tourism.

He directs the CIFFT Circuit and the World Tourism Film Awards, regarded as the most prestigious awards in the sector. He also drives the GreenWorking Award, an initiative that recognises best practice in sustainable audiovisual production aligned with the United Nations Sustainable Development Goals.

Throughout his career he has developed strong expertise in strategic partnerships, destination marketing and audiovisual storytelling for tourism promotion. He also manages relations with the Spanish and Portuguese markets for the Cannes Corporate Media & TV Awards and the US International Awards.

Previously, he spent ten years in management positions at ART&TUR, contributing to its international expansion. He is a member of the Tourism and Society Think Tank and of Skal International Club Madrid. He holds a degree in Tourism, specialising in Event Organisation and Management.