American cruise demand is set to break records again

26-10-2026

The American Automobile Association has put a number on the appetite of U.S. travellers for the sea: 22.4 million residents of the country are expected to board an ocean cruise in 2027. The figure is 3.6 percent above the estimate for this year and, should it materialise, would make 2027 the fifth consecutive year of record demand in the American market. It would also sit 57 percent above the 14.2 million U.S. residents who sailed in 2019, the last full year before the pandemic upended the industry.

The projection was prepared with Tourism Economics, which combined the itineraries published by the cruise lines, tourism data from the Cruise Intelligence Platform and macroeconomic forecasts from Oxford Economics. It covers both domestic and international voyages, although it counts only U.S. residents, so it should not be read as a measure of passengers worldwide. Even with that caveat, the signal for shipping companies, ports and destinations is hard to miss: the recovery is no longer a recovery but a sustained expansion.