Artificial intelligence will occupy a prominent place on the agenda. Specialists will explore its application in areas such as travel personalisation, revenue management, customer service, process automation, marketing, data analysis and decision-making. The potential of cloud computing and other digital solutions to increase productivity and improve the visitor experience will also be examined.
However, the event will not be limited to presenting technological tools. Sustainability, coexistence between residents and visitors, responsible resource management and the development of more balanced destinations will feature among its major areas of discussion. The challenge lies in harnessing innovation to promote a competitive tourism industry that also delivers lasting economic and social benefits to the communities in which it operates.
The programme will be structured around four major specialist forums: Hospitality & Accommodation; Destinations & Experiences; Travel Distribution & Agencies Leadership; and Innovation & Scale. These spaces will examine the particular challenges facing each area and encourage the exchange of solutions that are already producing positive results across different international markets.
TIS 2026 will also include dedicated agendas for senior executives, technology leaders, marketing professionals, institutional representatives and tourism organisation managers. Events such as the CEO’s Summit, CIO’s & CTO’s Agenda, DMO’s Agenda, CMO’s & CSO’s Summit and Talent Summit will foster specialised discussions on leadership, business transformation, talent management and evolving demand.
More than 200 exhibiting companies will showcase products, platforms and services designed to modernise tourism operations. This exhibition area will provide an opportunity to discover applications related to hotel automation, distribution, mobility, security, smart destination management and the creation of experiences adapted to the expectations of today’s travellers. Small and medium-sized enterprises will likewise find opportunities to access advanced solutions and strengthen their competitiveness.
Entrepreneurship will also enjoy a prominent presence through Touristech Startup Fest, an initiative created to showcase emerging projects with the potential to transform the industry. Participating companies will be able to present their proposals to prospective clients, investors and strategic partners, thereby strengthening the connection between innovation, funding and the marketplace.
Networking activities, professional meetings, business appointments and awards recognising the most innovative initiatives will complete a programme designed to encourage international cooperation. Argentina will participate as the official partner destination for this edition, reinforcing the global scope of an event that aims to strengthen relationships between Europe, Latin America and other international tourism markets.
The congress will also generate a significant impact for Seville. Its economic contribution to the city and surrounding area is estimated to reach €22.6 million. The arrival of thousands of participants will help stimulate hotel, restaurant, retail and cultural activity while enhancing the Andalusian capital’s reputation as a leading destination for major international events.
TIS 2026 will therefore serve as a platform for knowledge, business opportunities and collaboration, providing a setting in which to envisage a new generation of technology applied to tourism. Seville will host a decisive conversation about how to innovate with purpose, improve competitiveness and build a smarter, more inclusive tourism industry that is better prepared to address the challenges of the future.
