Dear members of the global tourism community,

On September 27th, we celebrate World Tourism Day. On behalf of the Steering Committee of Tourism and Society Think Tank, we recognise the institutions, businesses, academic community and professionals whose daily dedication brings tourism to life.

Beyond the numbers, tourism connects people, creates opportunities and strengthens our communities. Its future depends on addressing shared challenges: climate change, responsible destination management, the ethical integration of artificial intelligence and better working conditions, while safeguarding the identity of our communities.

Progress calls for collaboration, public-private partnerships and a shared vision that puts innovation and sustainable investment at the service of people. Our leadership will be meaningful if we can build a competitive, responsible tourism sector whose benefits reach those who call each destination home and give it its character.

Thank you for your commitment, for sharing your knowledge and for making tourism a space for connection and development. Let us continue working together, with care and a sense of responsibility, towards a future that includes everyone.

Warm regards,

Antonio Santos del Valle  

President of Tourism and Society Think Tank  

On behalf of the Steering Committee